An eco-friendly ice melter and road salt alternative

Sustainable Environments is proud to present EcoTractionTM, an Earth Innovations product - the world’s safest and most effective alternative to de-icers to help prevent slips and falls on icy surfaces. EcoTraction is the perfect eco-friendly road salt alternative product for consumers, businesses and cities that:

• care about the environment;
• demand the best winter traction available;
• need instant traction for freezing rain or car emergencies;
• need to protect concrete or stone walkways;
• are concerned about pet and animal health;
• desire beautiful, healthy lawns & landscaping;
• want to reduce potential slip & fall liabilities;
• buy products that provide exceptional value.


​Safe for Kids, Pets & Wildlife

EcoTraction is a green-colored all-natural volcanic mineral that is completely safe to touch or accidentally ingest by children, pets, and wildlife. EcoTraction also contains no salt, chlorides, chemicals, or dyes.





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Safe enough for plants to grow in!





​​​​​​Actually Makes Lawns Greener
Just sweep onto your lawn or garden in the Spring as EcoTraction improves soil aeration as well as water and nutrient retention, reducing water and fertilizer requirements. EcoTraction also slowly releases minerals back into the soil keeping plants healthier and lawns greener.

Minimizes Property Damage
Eco-friendly EcoTraction doesn’t melt, corrode, rust or stain like road salt and ice melters. It is also completely safe for wood, metal, uncured concrete, brick or stone.

Superior Traction than Sand, Using Much Less
EcoTraction granules are like rigid sponges that embed into ice and snow. EcoTraction is the only product that provides instant “when-you-need-it” traction during dangerous ice storms and freezing rain and is all you need to keep in your car for emergencies.

​Tracks Less than Sand or Road Salt
Anything on the ground can be tracked indoors, and all ice control products have this drawback. However, EcoTraction’s lower spread rate and ice embedding power means EcoTraction tracks less than sand or salt. EcoTraction is also a softer stone than sand or gravel, making it less likely to scratch flooring.

Helps Clean our Planet from Harmful Toxins
Because it is one of the few negatively charged minerals in nature, EcoTraction acts as a magnet drawing toxins to it, capturing them in its molecular cage and permanently removing them from the environment.

​Saves you Money compared to Road Salt and Ice Melters
Based on recommended spread rates, one bag of EcoTraction will cover the same area as 9 equivalent bags of salt or ice melter! And you’ll never repair your walkway or lawn from salt and ice melter damage again.